Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data


Huseynov F., Yildirim S.

International Journal of Economics and Business Research, vol.14, no.1, pp.12-28, 2017 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 14 Issue: 1
  • Publication Date: 2017
  • Doi Number: 10.1504/ijebr.2017.085549
  • Title of Journal : International Journal of Economics and Business Research
  • Page Numbers: pp.12-28