Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data

Copy For Citation

Huseynov F., Yildirim S.

International Journal of Economics and Business Research, vol.14, no.1, pp.12-28, 2017 (Scopus)

• Publication Type: Article / Article
• Volume: 14 Issue: 1
• Publication Date: 2017
• Doi Number: 10.1504/ijebr.2017.085549
• Journal Name: International Journal of Economics and Business Research
• Journal Indexes: Scopus
• Page Numbers: pp.12-28
• Middle East Technical University Affiliated: Yes