Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model
in: Ideas in Marketing, Krysztof Kubacki, Editor, Springer International Publishing, pp.91-94, 2015
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2015
- Publisher: Springer International Publishing
- Page Numbers: pp.91-94
- Editors: Krysztof Kubacki, Editor
- Middle East Technical University Affiliated: Yes