Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model


AYGÖREN O., YILMAZ C.

in: Ideas in Marketing, Krysztof Kubacki, Editor, Springer International Publishing, pp.91-94, 2015

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2015
  • Publisher: Springer International Publishing
  • Page Numbers: pp.91-94
  • Editors: Krysztof Kubacki, Editor