The Effects of Sales Promotion Activities on Consumers' Brand Preferences and an Application

Copy For Citation

Uçar B., Gökalp Yavuz F.

İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, vol.16, no.31, pp.543-568, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 16 Issue: 31
• Publication Date: 2017
• Journal Name: İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.543-568
• Middle East Technical University Affiliated: No