The Effects of Sales Promotion Activities on Consumers' Brand Preferences and an Application


Uçar B., Gökalp Yavuz F.

İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, vol.16, no.31, pp.543-568, 2017 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 16 Issue: 31
  • Publication Date: 2017
  • Title of Journal : İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
  • Page Numbers: pp.543-568