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Attitudinal Mechanisms in ‘Dual Identity...
Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation
ÖZKAN YILDIRIM S.
,
ALTINIŞIK S.
33rd EBES Conference, Madrid, Spain, 7 - 09 October 2020
Publication Type:
Conference Paper / Full Text
City:
Madrid
Country:
Spain