BRITISH FOOD JOURNAL, vol.120, no.9, pp.2005-2016, 2018 (SCI-Expanded)
Article / Article
BRITISH FOOD JOURNAL
Science Citation Index Expanded (SCI-EXPANDED), Scopus
Willingness to pay, Consumer preferences, Demand for milk, Organic milk, WILLINGNESS-TO-PAY, CONSUMER, FOOD, PRODUCTS, ATTITUDE, CHOICE
Middle East Technical University Affiliated:
Purpose The purpose of this paper is to identify the sociodemographic factors that affect Turkish consumers' decision to purchase organic milk. It is also of interest to derive the demand curve for organic milk based on the consumers' stated preferences.