BRITISH FOOD JOURNAL, vol.120, no.9, pp.2005-2016, 2018 (Journal Indexed in SCI)
Article / Article
Title of Journal :
BRITISH FOOD JOURNAL
Willingness to pay, Consumer preferences, Demand for milk, Organic milk, WILLINGNESS-TO-PAY, CONSUMER, FOOD, PRODUCTS, ATTITUDE, CHOICE
Purpose The purpose of this paper is to identify the sociodemographic factors that affect Turkish consumers' decision to purchase organic milk. It is also of interest to derive the demand curve for organic milk based on the consumers' stated preferences.