A series of donor-acceptor-donor type molecules were synthesized using carbazole (C) and thiophene (T) as donor units. The donors were connected symmetrically and unsymmetrically to the acceptor unit of benzothiadiazole (B). With having four combinations, CBC, CBT, TBT and CTBTC, changes in the electrochemical and optical behaviors of the monomers were investigated using cyclic voltammetry, differential pulse voltammetry, UV-Vis and Fluorescence spectrometry techniques. Replacing one of the symmetrical C units in CBC with T unit caused a slight red shift in lower energy absorption band. On the other hand, having both C and T units symmetrically in the monomer structure exhibited about 70 nm red shift in the optical absorption. Electrochemical polymerization of the monomers was studied via potential cycling. In the case of formation of polymer films, the effect of exchange and combination of the donors on the electrochemical and optical properties was investigated. (C) 2020 Elsevier Ltd. All rights reserved.