Proposing a Model to Examine the Effect of Experiential Marketing on Satisfaction and Behavioral Intentions of Festival Participants | AVESİS

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Proposing a Model to Examine the Effect of Experiential Marketing on Satisfaction and Behavioral Intentions of Festival Participants

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Yazıcı T., Koçak M. S., Hürmeriç Altunsöz I.

World Leisure Congress, Alabama, United States Of America, 07 September 2014, pp.69

Publication Type: Conference Paper / Summary Text
City: Alabama
Country: United States Of America
Page Numbers: pp.69
Middle East Technical University Affiliated: Yes