Assessing the Effect of E-Commerce Intelligent Bots on Online Consumers' Post-adoption Behavior for Future Use

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Özkan Yıldırım S.

American Academic & Scholarly Research Journal, cilt.6, sa.4, ss.163-171, 2014 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 6 Sayı: 4
  • Basım Tarihi: 2014
  • Dergi Adı: American Academic & Scholarly Research Journal
  • Derginin Tarandığı İndeksler: Aerospace Database, Communication Abstracts, Metadex, zbMATH, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.163-171
  • Orta Doğu Teknik Üniversitesi Adresli: Evet

Özet

Having conducted many investigations on initial acceptance of information systems using intelligent bots by researchers recently, this study would rather research the post-adoption behavior of online consumers in the online service field. Researchers understand that acquiring a new consumer for a specific service costs five times more than retaining existing consumer. Intelligent bots are intelligent and automated software which assist customers to make the best decision by providing high quality suggestions for them. Using online consumer behavior tracking or acquire information from them, intelligent bots provide the most interesting products to consumers. Implementing intelligent bots increases sales of online retailer as well as their consumers’ loyalty. The main goal of this study is to evaluate the influence of e-commerce intelligent bots on consumer’s post adoption behavior to use of service in future.