How Artificial Intelligence Revolutionizing Digital Marketing


Alansari A. K., Hamdan A., Alareeni B.

International Conference on Business and Technology, ICBT 2021, İstanbul, Turkey, 6 - 07 November 2021, vol.485, pp.187-198 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 485
  • Doi Number: 10.1007/978-3-031-08093-7_13
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.187-198
  • Keywords: Artificial intelligence, Bahrain, Digital marketing
  • Middle East Technical University Affiliated: Yes

Abstract

© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.In the last decade, the use of Artificial intelligence in the digital marketing has remarkably increased. Although it is a push for digital marketers, in fact, all applications of artificial intelligence affected the complexity of maintaining business competitiveness. The author aim to investigate the new techniques of maintaining competition and insure efficient usage of AI at its full potential. Thus, this qualitative study analyses what strategies could be used to succeed and standout from other digital marketers while considering what AI brought in new insights into the digital marketing field.