Ripping through a storified place: an exercise in critical breaking

Kravets O., Karababa E.

Journal of Marketing Management, vol.38, no.15-16, pp.1672-1690, 2022 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 38 Issue: 15-16
  • Publication Date: 2022
  • Doi Number: 10.1080/0267257x.2022.2147981
  • Journal Name: Journal of Marketing Management
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, International Bibliography of Social Sciences, Periodicals Index Online, ABI/INFORM, Business Source Elite, Business Source Premier, Public Affairs Index
  • Page Numbers: pp.1672-1690
  • Keywords: Zine, collage technique, heritage marketing, place marketing, non-representational methods, feminist methodologies
  • Middle East Technical University Affiliated: Yes

Abstract

© 2022 Westburn Publishers Ltd.This paper is an exercise in critical breaking. We take the promotional material for a newly ‘rejuvenated’ area in Ankara, Turkey, and tear out images and text. This is not to re-assemble a critical story of the urban development project; instead, we seek to mirror the process of its marketing. We explore the dynamic shifting and splintered nationhood constructed and marketed in this tourist site. This project is distinct in embracing its fragmented-ness into what/if space, embodying divergent historical trajectories. It implicates a speculative aspect, which is consequential for the political imagination reflected within the site. We use zine, as a mode of presentation, which with its DIY ethos mounts a polyvocal critique of stagecraft and a feminist-inspired challenge to heritage storytelling.