Journal of Marketing Management, cilt.38, sa.15-16, ss.1672-1690, 2022 (SSCI)
© 2022 Westburn Publishers Ltd.This paper is an exercise in critical breaking. We take the promotional material for a newly ‘rejuvenated’ area in Ankara, Turkey, and tear out images and text. This is not to re-assemble a critical story of the urban development project; instead, we seek to mirror the process of its marketing. We explore the dynamic shifting and splintered nationhood constructed and marketed in this tourist site. This project is distinct in embracing its fragmented-ness into what/if space, embodying divergent historical trajectories. It implicates a speculative aspect, which is consequential for the political imagination reflected within the site. We use zine, as a mode of presentation, which with its DIY ethos mounts a polyvocal critique of stagecraft and a feminist-inspired challenge to heritage storytelling.