Qualitative Historical Research Methods in Marketing

Creative Commons License

Karababa E.

in: Handbook of Qualitative Research Methods in Marketing, Belk Russell W.,Otnes Cele, Editor, Edward Elgar , Massachusetts, pp.173-184, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: Edward Elgar 
  • City: Massachusetts
  • Page Numbers: pp.173-184
  • Editors: Belk Russell W.,Otnes Cele, Editor
  • Middle East Technical University Affiliated: Yes