Qualitative Historical Research Methods in Marketing
in: Handbook of Qualitative Research Methods in Marketing, Belk Russell W.,Otnes Cele, Editor, Edward Elgar , Massachusetts, pp.173-184, 2024
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2024
- Publisher: Edward Elgar
- City: Massachusetts
- Page Numbers: pp.173-184
- Editors: Belk Russell W.,Otnes Cele, Editor
- Middle East Technical University Affiliated: Yes