A quantitative investigation of students' attitudes towards electronic book technology

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BULUR H. G., Gonul M. S.

JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE, cilt.52, sa.3, ss.916-930, 2020 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 52 Sayı: 3
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1177/0961000619884114
  • Dergi Adı: JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, FRANCIS, IBZ Online, EBSCO Education Source, Index Islamicus, Information Science and Technology Abstracts, INSPEC, Library and Information Science Abstracts, Library Literature and Information Science, Library, Information Science & Technology Abstracts (LISTA)
  • Sayfa Sayıları: ss.916-930
  • Orta Doğu Teknik Üniversitesi Adresli: Evet

Özet

The purpose of this study is to analyse the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that Analytic Hierarchy Process results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. The Analytic Hierarchy Process provides researchers with a more thorough decision-making analysis.