Retail Channel Management with Product Differentiation

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Uğur G., Karaer Ö.

Production and Operations Management Annual Conference, Florida, United States Of America, 6 - 09 May 2016

  • Publication Type: Conference Paper / Full Text
  • City: Florida
  • Country: United States Of America
  • Middle East Technical University Affiliated: Yes


We analyze a monopolist retailer's channel management decisions in a product differentiation context. Historically, retailers developed a physical outlet presence after developing their primary brand chain. Here, we evaluate the online channel decisions of a retailer and its interaction with the physical channels available; possibly both primary and outlet chains.