An understanding of instrumentally valuable nature resulted from anthropocentrism is incapable of producing long-term, real solutions to deal with environmental problems. It is obvious that these problems cannot be handled staying within the current understanding of nature-human relationship and without broaden the extent of ethics in a way to involve non-human entities. Human beings are prone to protect what they consider as intrinsically valuable. Further, they have a tendency to value the things around them and it can be improved. Thus, a big part of this can be succeeded through environmental education. Therefore, in this paper, I discuss the role of intrinsic value in terms of environmental education to handle the environmental problems, and investigate a new account of subjective intrinsic value about nature. (c) 2012 Published by Elsevier Ltd.