Kız Başına

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Çaplı Y. (Yürütücü)

Elçilik Hibe Programı Projesi , 2017 - 2019

• Proje Türü: Elçilik Hibe Programı Projesi
• Başlama Tarihi: Kasım 2017
• Bitiş Tarihi: Kasım 2019

Proje Özeti

KızBaşına (Just a Girl) project was launched in November 2017 under the coordination of Yeşim Çaplı and volunteering Middle East Technical University students. KızBaşına has three main aims; creating awareness campaigns for stopping violence against women, working on empowerment of women, and promoting the society to come together and find a lasting solution for stopping violence against women. KızBaşına’s core strengths come from its use of social media. KızBaşına’s every campaign is supported by a well-targeted social media campaign to increase spread of the main messages. Every social media content is designed to the specific worldviews of different target audiences. This means usually several contents are prepared for a single campaign. Then, these contents are targeted to the specific audiences using various data tools. This method has been applied to our different campaigns, e.g. volunteer pharmacists for stopping domestic abuse, volunteer teachers for stopping child abuse, volunteer mothers for e-safety of children, and using electronic tracking bracelets for enforcing the restriction orders. In order to ensure that target audiences see our call to action and are motivated to participate in our campaigns, we use their group and professional identities and social norms to design our social media content. At the same time, by targeting such specific groups, we are also able to achieve real life effects outside the social media domain. So far, we have 2000 pharmacists, 450 different schools and more than 750 volunteers, and a direct contact with several members of the parliament. Furthermore, KızBaşına has won second place award at Facebook - P2P Global Challenge 2018 as well as Outstanding Service and Success Award from the Ankara NGOs Platform. Additionally, KızBaşına has appeared in the national news more than 80 times. Finally, our campaigns have reached over 7 million people so far, gaining us a community of 13,000 followers in total.