Publications & Works

Publication Network

Published journal articles indexed by SCI, SSCI, and AHCI

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

WATSON F. , Wu Y.
JOURNAL OF MACROMARKETING, vol.42, no.1, pp.146-164, 2022 (Journal Indexed in SSCI) identifier identifier

Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers

Celik H., WATSON F.
JOURNAL OF SOCIAL MARKETING, vol.11, no.4, pp.616-632, 2021 (Journal Indexed in SSCI) Sustainable Development identifier identifier

Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts

Baktir Z., WATSON F.
JOURNAL OF MACROMARKETING, vol.41, no.2, pp.251-266, 2021 (Journal Indexed in SSCI) Sustainable Development identifier identifier

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Shapiro S., Beninger S., Domegan C., Reppel A., Stanton J., WATSON F.
JOURNAL OF MACROMARKETING, vol.41, no.1, pp.104-115, 2021 (Journal Indexed in SSCI) Sustainable Development identifier identifier

A model of consumer life-satisfaction amidst the COVID-19 pandemic: Evidence and policy implications

Ekici A., Watson F.
Journal of Consumer Affairs, 2021 (Journal Indexed in SSCI) Sustainable Development identifier identifier identifier

The picture of smoking in my mind: a need for effective anti-smoking public service announcements based on the self-construals of smokers

Önen M., Watson F.
Global Health Promotion, 2021 (Journal Indexed in SSCI) Sustainable Development identifier identifier identifier

Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit

WATSON F. , EKİCİ A.
JOURNAL OF MACROMARKETING, vol.40, no.2, pp.169-184, 2020 (Journal Indexed in SSCI) identifier identifier

Well-being in Alternative Economies: The Role of Shared Commitments in the Context of a Spatially-Extended Alternative Food Network

Watson F. , Ekici A.
Journal of Macromarketing, vol.37, no.2, pp.206-216, 2017 (Journal Indexed in SSCI) Creative Commons License identifier identifier

Articles Published in Other Journals

Teaching What Society Needs: "Hacking" an Introductory Marketing Course With Sustainability and Macromarketing

WATSON F. , Stanton J., Beninger S., Domegan C., Reppel A., Shapiro S.
JOURNAL OF MARKETING EDUCATION, 2021 (Journal Indexed in ESCI) Sustainable Development identifier identifier