Organizational adoption of mobile communication technologies


Thesis Type: Doctorate

Institution Of The Thesis: Orta Doğu Teknik Üniversitesi, Graduate School of Informatics, Information Systems, Turkey

Approval Date: 2013

Student: İBRAHİM ARPACI

Co-Supervisor: SEVGİ ÖZKAN YILDIRIM, YASEMİN ÇETİN

Abstract:

The purpose of this study is to identify the key adoption factors for mobile communication technologies, specifically smartphones, at private sector organizations. We have proposed a comprehensive research model based on the Diffusion of Innovation theory, Institutional theory, and Technology-Organization-Environment framework. Sequential explanatory design mixed method research strategy, which incorporates quantitative and qualitative approaches was used in this research. A Structural Equation Model was used to assess the model based on the data collected from senior and middle managers at 213 and 141 private sector organizations in Turkey and Canada, respectively. The Constant Comparative Method was used to analyze follow-up data that resulted from transcription of the interviews. In the first part of the study, the research model was applied in Turkish organizations. The results show that expertise, security and the environmental characteristics of competitive pressure, customer expectations, and partner expectations have the most significant influence on adoption in Turkey. The qualitative findings confirmed these results. In the second part of the study, the research model has been applied in Canadian organizations. Results show that security and top management support have the most significant effect on adoption in Canada. The qualitative findings confirmed the quantitative results. As these results suggest that there are significant differences between the two countries in terms of their adoption behavior, in the third part of the study, we investigated the differences in patterns between the adoption behaviors of the two countries and identified the impact of cultural differences on adoption. The results show that national culture has a significant effect on the adoption of smartphones by organizations. The implications of these findings are discussed.