A content boosted collaborative filtering approach for recommender systems based on multi level and bidirectional trust data


Thesis Type: Postgraduate

Institution Of The Thesis: Orta Doğu Teknik Üniversitesi, Faculty of Engineering, Department of Computer Engineering, Turkey

Approval Date: 2010

Student: FERHAT ŞAHİNKAYA

Supervisor: FERDA NUR ALPASLAN

Abstract:

As the Internet became widespread all over the world, people started to share great amount of data on the web and almost every people joined different data networks in order to have a quick access to data shared among people and survive against the information overload on the web. Recommender systems are created to provide users more personalized information services and to make data available for people without an extra effort. Most of these systems aim to get or learn user preferences, explicitly or implicitly depending to the system, and guess “preferable data” that has not already been consumed by the user. Traditional approaches use user/item similarity or item content information to filter items for the active user; however most of the recent approaches also consider the trustworthiness of users. By using trustworthiness, only reliable users according to the target user opinion will be considered during information retrieval. Within this thesis work, a content boosted method of using trust data in recommender systems is proposed. It is aimed to be shown that people who trust the active user and the people, whom the active user trusts, also have correlated opinions with the active user. This results the fact that the rated items by these people can also be used while offering new items to users. For this research, www.epinions.com site is crawled, in order to access user trust relationships, product content information and review ratings which are ratings given by users to product reviews that are written by other users.