YILMAZ, C. Et Al. 2011. Source characteristics and advertising effectiveness The roles of message processing motivation and product category knowledge. INTERNATIONAL JOURNAL OF ADVERTISING , vol.30, no.5 , 889-915.

YILMAZ, C., Telci, E. E., BODUR, M., & Iscioglu, T. E., (2011). Source characteristics and advertising effectiveness The roles of message processing motivation and product category knowledge. INTERNATIONAL JOURNAL OF ADVERTISING , vol.30, no.5, 889-915.

YILMAZ, CENGİZ Et Al. "Source characteristics and advertising effectiveness The roles of message processing motivation and product category knowledge," INTERNATIONAL JOURNAL OF ADVERTISING , vol.30, no.5, 889-915, 2011

YILMAZ, CENGİZ Et Al. "Source characteristics and advertising effectiveness The roles of message processing motivation and product category knowledge." INTERNATIONAL JOURNAL OF ADVERTISING , vol.30, no.5, pp.889-915, 2011

YILMAZ, C. Et Al. (2011) . "Source characteristics and advertising effectiveness The roles of message processing motivation and product category knowledge." INTERNATIONAL JOURNAL OF ADVERTISING , vol.30, no.5, pp.889-915.

@article{article, author={CENGİZ YILMAZ Et Al. }, title={Source characteristics and advertising effectiveness The roles of message processing motivation and product category knowledge}, journal={INTERNATIONAL JOURNAL OF ADVERTISING}, year=2011, pages={889-915} }