Alpay, G. Et Al. 2012. How does innovativeness yield superior firm performance? The role of marketing effectiveness. INNOVATION-MANAGEMENT POLICY & PRACTICE , vol.14, no.1 , 107-128.

Alpay, G., Bodur, M., YILMAZ, C., & Buyukbalci, P., (2012). How does innovativeness yield superior firm performance? The role of marketing effectiveness. INNOVATION-MANAGEMENT POLICY & PRACTICE , vol.14, no.1, 107-128.

Alpay, Guven Et Al. "How does innovativeness yield superior firm performance? The role of marketing effectiveness," INNOVATION-MANAGEMENT POLICY & PRACTICE , vol.14, no.1, 107-128, 2012

Alpay, Guven Et Al. "How does innovativeness yield superior firm performance? The role of marketing effectiveness." INNOVATION-MANAGEMENT POLICY & PRACTICE , vol.14, no.1, pp.107-128, 2012

Alpay, G. Et Al. (2012) . "How does innovativeness yield superior firm performance? The role of marketing effectiveness." INNOVATION-MANAGEMENT POLICY & PRACTICE , vol.14, no.1, pp.107-128.

@article{article, author={Guven Alpay Et Al. }, title={How does innovativeness yield superior firm performance? The role of marketing effectiveness}, journal={INNOVATION-MANAGEMENT POLICY & PRACTICE}, year=2012, pages={107-128} }